People for the Ethical Treatment of Animals (PETA) has long used Shock and Eww campaigns to try to, as they say, raise awareness of the plight of the less sentient creatures among us. For instance, they recently ran a billboard campaign targeting popular holiday meal options with an eye to the children:
It is difficult to gauge how successful this type of marketing is. Certainly outrageous ads (see Superbowl Sunday) have a long and storied history, some more successful than others. However, this Christmas, PETA may be breaking new ground in the genre with its latest offering. Coming soon to a billboard near you:
Protestants and Catholics and other faiths rooted in Christianity have widely differing views on Mary, but at the very least a deep respect for the mother of Jesus cuts across denominational lines, not to mention respect for God himself. After all, Mary herself in Luke 1:46, 48 says, "My soul magnifies the Lord," and "For behold, from now on all generations will call me blessed." Mary could be forgiven for thinking "magnifies" and "blessed" aren't what PETA had in mind in this ad.
It is difficult to understand how PETA believes this mockery will advance its long term agenda. But then again, this is an organization that apparently lacks the self-awareness to recognize the wildly inappropriate name for its own blog:
So what other sacred cows will PETA seek to slay next? Oh, wait. I guess that might be one place where they'd draw the line.