Thursday, August 29, 2013

Got A Teen Smoker? Get the National Institutes of Health Latest App, Brrrd Brawl!

    Look out, Angry Birds.  The National Institutes of Health is moving in on the avian-altercation segment of the mobile device game market.  The description of the new phone app game from the nation’s premier medical research agency says it all:
The penguins are coming, the penguins are coming! When the turkeys of Fred’s Family Farm hear the news that a penguin army is on their way to take over, it’s time for a BRRRD BRAWL! This game is a casual mobile game developed in support of Smokefree Teen (SfT). It was created to help teens quit smoking by offering a better option for "idle hands".
    With the number of game apps currently in the iTunes app store alone being somewhere north of 100,000, including multiple variations of Angry Birds, it is unclear what it is about a turkey-penguin dustup that will have teens abandoning their smokes to aid Fred’s Family Farm in the desperate attempt to fight off an invasion from the frozen continent.

    In this case, it appears that idle hands are the NIH's workshop.

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