The videos in the competition are hosted on the Fight the Enemy website, and visitors are invited to click the "like" button to vote. The following is one of the videos found on the site:
“Improving the health and well-being of service members is a national imperative,” Woodson said. “We ask the defense community to help us make tobacco-free living a cultural norm by harnessing the power of social media and sharing the videos with their social networks.”Voting will be held for the next month before the winners are announced:
The video with the most “likes” will be declared winner of the People’s Choice Award. A panel of DOD judges will select winners for first, second and third place in the competition. Winners will be announced on March 19 in conjunction with National Kick Butts Day, officials said.
Note: A version of this post first appeared at The Weekly Standard.