Today, International Women’s Day, March 8, was chosen as the launch date for the "transmedia, interactive" story, and Beets Cafe in Austin, Texas is the place. The listing at Eventbrite.com says that the "event will include a demo and talk back with award-winning and pioneer filmmaker Ayoka Chenzira and Emmy nominated producer, HaJ who will share their unique experiencing behind HERadventure." As of Thursday evening, 36 tickets remained for the free event. It is not clear how many tickets were available to begin with or what the seating capacity is at Beets.
A website for HERadventure is now live, although it is rather sparse. However, a "press kit" is available on the site with a detailed synopsis of the movie/game. Some excerpts:
A universal truth, across space and time, and to all things: Everything is connected. HERadventure, reveals that incivility anywhere is a threat to civility everywhere; that evil seeded on one planet can feed evil on another. That is where the story begins: on another planet, another world entirely….
Xamtha. A once-great planet -- a thriving civilization of women leaders and noble warriors -- is slowly being consumed by a spreading darkness, mysterious in its origin, ruthless in its destruction. The elite warrior corps of Xamtha, the Glovebearers, has been dispatched to combat this dark force, and to protect the very source of Xamthan life -- its Life Energy Force. Harnessed from the roots of precious trees, the Life Energy Force is all that stands between the Xamthans and utter extinction. And it is slowly being eaten away by the corrosiveness of the encroaching darkness...
...energy signatures of the dark force indicate that it is originating from another planet: Earth. Determined to stop the dark force at its source, Zira goes through the portal against Her’s protestations...
On Earth, Her enlists the assistance of you, the audience-turned-Player, and the adventure becomes an interactive experience in which conflicts through instances of social injustice must be overcome through a series of game-mode challenges. Her comes upon various scenarios of societal issues affecting the women of Earth -- discrimination, domestic violence, sexual predation among them -- and in finding that the root of these evils is the root all evil, she finds her voice and a great unknown strength.There is even a short video clip on the website of Her herself pleading for help.
HERadventure also has an account on Twitter, as well, and a Facebook page. Most recently, a promotional trailer was posted on YouTube:
“We are experimenting with ways to address social issues, personally engage viewers and reach them where they get entertainment / education in the digital age” said Ayoka. “Stories and superheroes developed for the new digital film and gaming formats seldom include women of color. HERadventure will not only address this issue but engage more young women through gaming and illuminate the interconnectivity of us all,” said HaJ. Today, the world will get to judge for itself how far these two collaborators have come in achieving their goals. And whether or not it was worth the $100,000.