Sunday, December 4, 2011

Medical Marijuana 2.0

   A rose by any other name smells as sweet, but if roses were called "dregs," I doubt they’d be as popular on Valentine’s Day. So for all you medical marijuana advocates out there: maybe you just have a marketing issue. I ask you: if doctors were writing out prescriptions for “Hillybilly Heroin” or “Kicker” instead of “OxyContin”, and hospitals were using “Miss Emma” or “Dreamer” instead of “Morphine” for pain management, the public would be up in arms, right?
   Let's face it. "Marijuana" has gotten a bad name over the years. Make that bad names. The public is on to "pot". "Mary Jane" is too cute, and besides there's that candy with the same name. "Grass? I don't think so. "Reefer?" Please. Even "cannabis" has been tainted. "Weed" is out of the question. What's left? OK, remember you heard it here first: “legalization of tetrahydrocannabinol." Who could object to that? It sounds so medicine-ish. (You have to admit the "tetra" is a nice touch.) Most people couldn't even pronounce it much less oppose it.
   The bottom line is that once people stop associating marijuana with long-haired, tie-dyed, dope-smoking hippies, legalization will be a slam dunk!
   Next up: renaming your advocacy organizations with acronyms that correctly spell real words ("NORML"?  Seriously?)  It might take your credibility to a new... um... high.

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