The campaign plans to use community events, targeted ads, a “Paint the Town Blue” partnership with West Hollywood and Hollywood bar, a "Banjee Ball" sponsorship (a "vogue dance and runway event with live music performances"), and even an Andrew Christian-designed “Fearless F*cker” t-shirt on sale at the designer's flagship store in West Hollywood with sales benefiting the PrEP center.
|Photo source: newnownext.com|
When asked how the $350,000 grant was used, the CDC said that the funds went towards "HIV testing – including recruitment, outreach, linkage to care, navigation services and essential support services, ARTAS – which is an Antiretroviral Linkage to Care management intervention, Every Dose Every Day – a medicine adherence intervention for HIV positive persons, and Mpowerment – a community level behavior intervention for high-risk HIV-negative persons."
After initially responding to an email, a LA LGBT Center spokesperson did not reply to follow up inquiries about the source of the current campaign funding or how the $350,000 grant awarded from 2015 was used.
In the past three years alone, the LA LGBT Center has received over $13 million in federal grants and contracts, much of the money through HHS, but also from Housing and Urban Development and the Justice Department, among others. The Center has already received more than half a million dollars in fiscal year 2017 from Department of Health and Human Services (HHS) related to a 2013 Obamacare-related award. According to its annual report, the LA LGBT Center is largely funded through private and corporate donations (including Wells Fargo and Toyota), but also a variety of federal and state grants.
Other HHS funds in the past have been awarded to the LA LGBT Center for:
- Child Welfare Research Training or Demonstration
- Outpatient Early Intervention Services with Respect to HIV Disease
- Transitional Living for Homeless Youth
The Center calls its message "sex-positive" with "raw, real language to get people’s attention and spur conversation.
“We’ve got the tools to not only end the fear of HIV, but to end it as an epidemic. Those at risk have to know about the tools, though, and they need honest information about them,” said Center Chief of Staff Darrel Cummings. “Our campaign provides the truth about PrEP, the information and support to help people get a prescription, and a reminder that condoms are necessary to prevent other sexually transmitted diseases.”Numerous state and federal government websites (CDC, Department of Education, HUD, and even the National Park Service) link to the LA LGBT Center website relative to a variety of programs the center offers.
Although the LA LGBT Center links to the CDC website for more information regarding PrEP, a CDC spokesperson replied only that the CDC "was not involved in the development or evaluation of the campaign" when asked about the soundness or appropriateness of the F*ck Without Fear message.