Tuesday, April 14, 2015

Clinton Campaign's Highest Suggested Donation Is $2,700 in English, but Only $250 in Spanish [Updated]

    The brand new 2016 presidential campaign of Hillary Clinton will "[embrace] small donors in early fundraising," according to a Monday Politico story. The second-time presidential candidate wants to "make even small-dollar donors feel like they are part of the inner circle." Based on the campaign's website, however, expectations for those "small-dollar donors" who speak Spanish are considerably lower than those for their English-speaking counterparts.
    The main donation page for the site includes preset amount buttons for $5, $25, $50, $100, $500, $1,000 and the maximum for the primary election cycle, $2,700. However, the preset amounts for the Spanish language version of the donation page are significantly less: $3, $5, $10, $25, $50, $100 and $250. Both pages includes an "other" button where donors can fill in a different amount. Here are screenshots of the two different versions of the donation page:

    According to the Politico story, "the campaign isn’t asking for big checks... The focus for now, donors say, is to bring in $2,700 checks from individuals, or the maximum contribution for a primary." Based on the two-tier system above, Mrs. Clinton's campaign appears to expect most of those maximum contributions will come from English-speaking donors.
    The Clinton campaign did not immediately respond to a request from comment.

UPDATE: Since this article ran, the Clinton campaign changed the Spanish language donations page to match the English language page. As of now, the latest Google cached version of the page still shows the original lower amounts.

Note: A version of this post first appeared at The Weekly Standard.

No comments:

Post a Comment